OFFICINA DIGITALE
ANEMA
focus
• Machine Learning • X-Reality • Virtual tours
Partner / Financier
• CONFORM S.c.a.r.l. (lead partner) • Maestro ICT
Project Status
Completed
Digital platform for the promotion of cultural and conference tourism in Naples, integrating sensory, cognitive, and gamified experiences. ANEMA - Approaching Naples with Augmented Multichannel Experiences, through the use of Artificial Intelligence, Machine Learning, and X-Reality, enhances on-site visits and enriches the tourism offering with virtual tours, immersive experiences, and interactive multimedia content.
Objective: to modernise the cultural and conference tourism chain through advanced technological tools.
The project was co-financed by the European Union, the Italian State, and the Campania Region, within the framework of the POR Campania FESR 2014/2020 – AXIS 3 – Objective 3.1 – Action 3.1.1.
SPICI analysed the processes, organisational needs, and skills of the operators of the Convention Bureau Napoli (CBN), through workshops and discussion activities. The goal was to develop innovative digital products and services to support operational management and business growth, integrating Machine Learning technologies into the design of the platform and content.
For further information, visit the official ANEMA website.
