Approaching Naples with Augmented Multichannel Experiences

The ANEMA project aims to innovate the promotion of cultural and conference tourism in the city of Naples, stimulating emotional, sensory, and cognitive engagement of visitors and enhancing the know-how of industry operators through intelligent multimedia tools and gamified educational experiences. To achieve these objectives, a cloud platform has been developed that integrates physical and digital spaces, creating a system that, with the support of Machine Learning and Artificial Intelligence, enhances on-site visits and offers access to a vast ecosystem of digital services for cultural and conference tourism.  

Main Objectives 

Implement the latest technological innovations, such as AI, Machine Learning, and X-Reality, to modernise the chain of cultural and conference tourism. 

Create a new cultural approach where the physical spaces of hotels, conference centres, museums, and historical sites are enriched by a digital ecosystem of interconnected content and services, through the creation of apps, virtual tours, audiovisual products, and holographic experiences. 

Enhance the planning and management of the offer for conference tourism operators, both public and private, and enrich the visit experience for conference and non-conference tourists. 

Role of SPICI 

SPICI conducted an in-depth analysis of the processes, organisational needs, and skills of the operators affiliated with the Convention Bureau Napoli (CBN), specialising in conference organisation and tourist hospitality. Through guided workshops and group brainstorming sessions, SPICI identified the real needs of the operators, in order to develop products and services that improve the management of activities, also from a business perspective. Moreover, SPICI studied and implemented Machine Learning methodologies and technologies for the design and development of the platform and other digital content, ensuring effective and innovative operation.  

For more information, visit the official website of ANEMA.