Creative Lab - Start Up: a lab for young talents and innovative ideas

The Creative Lab - Start Up officially commenced on Monday, 13 January 2025 at the Italian Innovation Technology Hub, offering young people aged 18 to 34 – selected through a call that took place in recent months – a unique opportunity to develop entrepreneurial skills and transform creative ideas into concrete projects.

Promoted by the Metropolitan City of Naples and the Teatro di San Carlo Foundation, with the support of Federico II University and Officine San Carlo, the Creative project aims to enhance talent and innovation for the revitalization of the area.

A comprehensive path for the future of creative industries

The workshop consists of 10 events, including lessons, interactive workshops, and masterclasses, culminating with the Pitch Day, during which participants will present their business projects.

Topics covered include:

• Business strategies: how to create and refine a sustainable business model.

• Communication and promotion: tools for effectively showcasing and selling an idea.

• Internationalization: how to turn a local project into a global reality.

• Emerging technologies: focus on Gaming, Gamification, and Digital Storytelling.

A future of opportunities

The Creative Lab - Start Up is not just an educational workshop, but a concrete experience to engage with the world of cultural and creative industries, connecting with a network of experts and professionals.

🎨✨ Don't miss the upcoming updates on our journey towards Pitch Day!