NEWSROOM
Capacity Building “IA & Digital Marketing” | Call for 15 companies within the framework of EDIH – Heritage Smart Lab
Call still open until places are filled
SPICI, as part of the activities of the EDIH – European Digital Innovation Hub Heritage Smart Lab, is launching a call aimed at selecting 15 companies interested in participating in the training day on Capacity Building “AI & Digital Marketing”, scheduled for 24 March 2026 at the Fabbrica Italiana dell’Innovazione (Via Ponte dei Granili 24, Naples).
This initiative is part of the activities to support the digital transformation of businesses, with particular reference to the integration of Artificial Intelligence in marketing, communication, and human capital development processes.
Purpose of the initiative
The call is launched with the objective of guiding companies through a path of awareness and strategic planning with respect to:
the impact of Artificial Intelligence on marketing models;
the redefinition of corporate communication processes;
the identification of new professional roles and emerging skills;
the structuring of recruiting strategies oriented towards innovation.
The day will feature a hands-on and workshop approach, aimed at providing concrete tools for immediate application in business contexts.
Schedule of the day – 24 March 2026
10:00 – 11:00 | Introduction and presentation of participating companies
Opening session dedicated to sharing business needs and requirements.
11:00 – 13:30 | Workshop “AI Marketing Alchemy”
Workshop activity focused on analysing professional needs and matching the hard and soft skills required by companies.
14:30 – 16:30 | Technical seminar
Deep dive into trends, challenges, and opportunities in the integration of AI in marketing processes and organisational models.
Intended audience
The call is aimed at:
Managers and entrepreneurs
Marketing and Communication Heads
HR Heads
People involved in selection and skills development processes
Companies interested in introducing new digital professionals in the short term
15 companies will be selected, based on consistency with the initiative's objectives and their genuine willingness to invest in the development of digital skills.
Economic value and conditions
The service has a value of 2,000 euros per company.
It is free for micro and small businesses
It includes a participation fee for medium and large companies, according to the rules of the EDIH programme
Application process
Interested companies can apply by completing the online form available at the following link:
