STARTUPS GO GLOBAL - Entrepreneurial training program: the third week of training sessions

The third week of meetings of Startups Go Global, the entrepreneurial training and international acceleration programme led by SPICI srl and Noesi Evolution in partnership with the Regione Campania, has been successfully concluded.

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THURSDAY 23 FEBRUARY - TRAINING SESSION ON "GO TO MARKET INTERNATIONAL STRATEGY" AND "THE SUCCESS FACTORS OF AN ENTREPRENEURIAL IDEA"

On Thursday 23 February, hosted by the University of Naples Federico II, at Piazzale Tecchio, we focused on a highly relevant topic such as internationalisation and the success of an entrepreneurial idea, in the company of two distinguished experts: an academic, Prof. Luigi Cantone, Full Professor of Management at the University of Naples Federico II, and a manager with great experience and vision, Dr. Amedeo Manzo, President of the BCC di Napoli and Vice-President of SPICI.

The meeting was rich with insights, exciting and motivating, introduced by Prof. Cantone, who explored strategies and techniques with the programme participants for taking their business to international markets.

The lesson was a highly engaging experience, further enriched by the 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐲 of Dr. Manzo, who began by sharing his personal journey, highlighting the factors that can make an entrepreneurial idea truly successful: 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯, 𝘳𝘪𝘴𝘬 𝘢𝘱𝘱𝘦𝘵𝘪𝘵𝘦, 𝘥𝘪𝘭𝘪𝘨𝘦𝘯𝘤𝘦, 𝘱𝘦𝘳𝘴𝘦𝘷𝘦𝘳𝘢𝘯𝘤𝘦, 𝘸𝘪𝘭𝘭𝘱𝘰𝘸𝘦𝘳.

President Manzo focused on what he sees as the key to activating these 5 success factors, which he refers to as API, the Inner Positive Attitude, and the ability to set a CLEAR PURPOSE, which must be segmented, measurable, and achievable.

Dr. Amedeo Manzo's speech was extremely engaging for all participants, offering the best advice on how to develop a successful idea, but more importantly, how to motivate oneself and one's collaborators in a life experience that should align with human and professional results.

MONDAY 27 FEBRUARY - TRAINING SESSION ON "THE STRATEGIC MARKETING PLAN"

An interesting and substantial training session was held on Monday 27 February.

Hosted by the University of Naples Federico II, in the ex Caldoro Room of the Polo Tecnologico di San Giovanni a Teduccio, a session focusing on a fundamental topic for entrepreneurs, the creation of a strategic marketing plan, was conducted by Dr. Gabriella Amodio, the 𝘍𝘰𝘶𝘯𝘥𝘦𝘳 of the brands Open Mark and Maryfrend.

The session was very engaging for all participants and saw Dr. Amodio share her personal experience: how from her university thesis she managed to obtain the 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐥𝐢𝐜𝐞𝐧𝐜𝐞 for the Hello Kitty brand worldwide and how she led her company to success.

Her formula is based on simple ingredients: passion, tenacity, and curiosity. Completing it is an approach based on believing in one's entrepreneurial idea, listening to others, building and trusting one's team.

For more information, visit the official Startups Go Global website.

Initiative co-financed by the Region of Campania, P.O.R. Campania FSE 14-20 – A.III, O.S.14. DD 53 of 04/03/2022.

CUP: B69J19000520007, CML: 19097AP000000021.