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COLA COFFEE
Overview
Caffè Cola is the preliminary design of a digital storytelling platform to relaunch the online presence of Caffè Cola 1960. The project redefines the website from a simple catalogue/e-commerce to an ecosystem capable of enhancing history, identity, product, and commercial opportunities, placing the brand's family heritage, the figure of Uncle Camillo, and the distinctive wood-fire roasting at the centre.
Objective
Transforming Caffè Cola's heritage into a contemporary and recognisable digital experience, building tailored pathways for consumers, bars, hotels, restaurants, distributors, and international buyers.
The project is carried out as part of the Design Prior to Intervention service of the European Digital Innovation Hub – Heritage Smart Lab (EDIH - HSL).
Focus
• Digital storytelling • UX/UI • B2B lead generation • Export and CRM integration
Partner
• Caffè Cola 1960
