Not Only Stories: Digital Storytelling between Culture, Business and Creativity at the Italian Factory of Innovation in Naples
On 22 May 2025, at the Polo Tecnologico Fabbrica Italiana dell'Innovazione in Naples, "Not Just Stories: Digital Storytelling between Culture, Business and Creativity" will take place, an event aimed at exploring the new frontiers of digital storytelling and its connections with culture, business, and technological innovation. The initiative is promoted by SPICI srl and Fabbrica Italiana dell'Innovazione, in collaboration with Infiniti Mondi – Casa delle Tecnologie Emergenti di Napoli and EDIH – Heritage Smart Lab, and it is created to enhance new forms of digital storytelling as tools for cultural transformation and social innovation, with a particular focus on the strategic role of Naples as an innovation hub in the Mediterranean.
The presentation of the book on Digital Storytelling by Matilde De Feo
On this occasion, the book "Digital storytelling and non-linear narrative - Spatialisation and the end of drama", edited by Matilde De Feo, a professor of Multimedia Design at the Academy of Fine Arts of Reggio Calabria, will be presented and discussed. This book, published by Edizioni Meltemi, represents a fundamental contribution for those wishing to explore the potential of non-linear narratives, challenging traditional storytelling conventions and opening new spaces for digital imagination. As highlighted by Luigi Amodio, Head of Education and Training at SPICI srl and professor of Digital Media at the University Federico II of Naples, who will moderate the meeting: _"Digital technologies open new possibilities for storytelling practices, certainly democratizing them, but at the same time requiring new skills and specialisations from industry players. This theme is very relevant on an economic and industrial level in a city that is increasingly a set for film and television productions."
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The Guests and Themes of the Event
The event will also feature participation by Mariangela Contursi, General Manager of SPICI srl and Councillor of the Fabbrica Italiana dell'Innovazione, who will discuss the strategic role of digital storytelling for cultural and entrepreneurial innovation. Adolfo Fattori, professor of Media Phenomenology at the Academy of Fine Arts of Naples, known for his research on the impact of digital technologies on contemporary culture, will offer a reflection on the new narrative perspectives opened by the digital era. Anna Maria Monteverdi, professor of Theatre History at the University of Milan, an expert in digital dramaturgy and multimedia performance, will contribute with an overview of the creative potential of new technologies for art and storytelling.
Others who will speak include Greta Attademo of SPICI srl, Nicola Barile of the Bacoli Archaeology Festival, Roberto Barone of Radio Yacht - Lunare Project, Antonella Di Nocera of Parallelo 41 produzioni, Giuseppe Gaeta, Director of the Academy of Fine Arts of Naples, Mirella Paolillo from the Department of Social Sciences of the University of Naples Federico II, Giovanni Parisi of TILE Storytellers and Margherita Platania of the Italian Institute for Philosophical Studies.
An Opportunity to Connect Culture, Business, and Innovation
The event will also be an important networking opportunity for professionals in the cultural and creative sectors, offering the chance to connect with experts and innovators, discovering new perspectives on digital storytelling, and understanding how technology is redefining the way we tell and experience stories.
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