Emerging technologies at the heart of the Creative Startup Lab: innovation, inspiration, and new perspectives for businesses

Monday, 24 February concluded a day filled with inspiration and discussion at the Creative Startup Lab, with the lecture titled: "Emerging Technologies, New Frontiers of Innovation for Businesses". The meeting served as an important moment for all participants, offering a practical view of the opportunities provided by technological innovation in the world of business.

A meeting rich in practical insights and inspiration

The lecture on 24 February 2025 provided a true immersion into the potential of emerging technologies, exploring in depth three key themes with the team from Officina Digitale of SPICI srl:

• Digital Storytelling: With the presentation by Greta Attademo, participants examined the definition, characteristics, and benefits of this practice, with a specific focus on corporate storytelling.

• Gaming and Gamification: Giuseppe Abagnale delved into the concept of gaming and the difference with gamification, analyzing the structure of video games and the various existing genres. Participants were able to reflect on how these dynamics can be applied in business contexts to encourage engagement and innovation.

• Advergame Case Study: Luca Ricciardi Serafino de Conciliis presented an interesting case study dedicated to advergame, highlighting the production process and phases of creating a game designed to promote a brand or product. The focus was on the integration between storytelling, game design, and marketing objectives.

A dynamic exchange that leaves a mark

The active role of young participants led to a stimulating dialogue, with questions, insights, and innovative ideas that enriched the meeting. The debate highlighted how emerging technologies are not only tools of innovation but also real opportunities for growth and differentiation for businesses in every sector.

The lecture on Monday, 24 February represented much more than just a training session: it was a real exchange experience, where creativity, innovation, and entrepreneurial spirit came together to outline new development paths.

The Creative Startup Lab is part of the Creative - Metropolitan Festival of Youth Cultures, promoted by the Metropolitan City of Naples and the Teatro di San Carlo Foundation, with support from the University of Naples Federico II and Officine San Carlo.