The training activities of the II Cycle of the Incubation Program continue: the Data Value module

On 9th and 10th December, the 10 startups of the II Cycle of the Incubation Programme of Infiniti Mondi – House of Emerging Technologies of the Municipality of Naples participated in the training module "Data Value", conducted by Antonia Azzini, a researcher at Cefriel, the digital innovation centre of the Politecnico di Milano, a partner of CTE Napoli.

The House of Emerging Technologies “Infiniti Mondi – Naples Innovation City” is a project of the Municipality of Naples, funded by the Ministry of Enterprises and Made in Italy, which aims to provide companies with an innovation centre specialised in Metaverse, Web 3.0, Gaming/Gamification, Digital Storytelling, Quantum Computing, and 5G, to develop and test products, processes, services, startups, and new business models in the Cultural and Creative Industries sector.

An insight into data as a strategic resource

The module offered a comprehensive overview of how data can be used not only as technical tools but as true strategic levers for business. The startups had the opportunity to reflect on the value of data, thanks to a training course focused on logic, critical analysis, and practical applications.

Topics covered during the module

1. From data to value Antonia Azzini illustrated the path that transforms raw data into strategic resources. Through the fundamental steps – data, information, knowledge, and value – it was highlighted how context and synthesis are indispensable for enhancing information.

2. Success cases Concrete examples of companies that have turned data into competitive advantages were presented:

   • Waze, which uses data to optimise traffic in real-time.

   • Starbucks, which personalises the customer experience through predictive analysis.

   • Coca-Cola and UPS, which adopt strategies based on data integration and validation.

The objective of the module

The "Data Value" module aimed to spread a culture of data and digital, providing startups with the necessary tools to enhance information and use it as a resource for business growth.

Thanks to the Incubation Programme of CTE Napoli, the participating startups can access a unique and structured path, designed to stimulate innovation and promote the development of strategic skills fundamental for facing future challenges.