ANEMA
Overview
Digital platform for the promotion of cultural and congress tourism in Naples, integrating sensory, cognitive, and gamified experiences. ANEMA - Approaching Naples with Augmented Multichannel Experiences, through the use of Artificial Intelligence, Machine Learning, and X-Reality, enhances on-site visits and enriches the tourism offering with virtual tours, immersive experiences, and interactive multimedia content.
Objective
Modernising the cultural and congress tourism supply chain through advanced technological tools.
The project was co-financed by the European Union, the Italian State, and the Campania Region, under the POR Campania FESR 2014/2020 – AXIS 3 – Objective 3.1 – Action 3.1.1.
SPICI analysed the processes, organisational needs, and skill sets of Convention Bureau Napoli (CBN) operators through workshops and collaborative activities. The goal was to develop innovative digital products and services to support operational management and business growth, integrating Machine Learning technologies in the design of the platform and content.
For further information, please visit the official ANEMA website.
Focus
•Machine Learning •X-Reality •Virtual tours
Partner
•CONFORM S.c.a.r.l. (lead partner) •Maestro ICT
